Finally, feminists won’t have to blow their noses into a misogynist tissue.
After complaints from feminists in recent years that the large-size tissues it sold branded “Mansize” were sexist, Kleenex is rebranding their tissues “Kleenex Extra Large.” That change comes after 62 years of “Mansize” tissues. In 1956, when they were first introduced, Kleenex said the “man-size” tissues would “stay strong when wet.”
According to The Daily Wire, the company claimed there has been a “consistent increase of complaints on gender concern,” ABC News reported. So instead of “Mansize” — with the packages saying the tissues are “confidently strong” and “comfortingly soft” — the product will be renamed “Kleenex Extra Large.”
Social Justice Warriors had been hounding the company about the name. One woman wrote on Twitter: “My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don’t know & yes of course. He suggests you should call them “very large tissues”. It is 2018.”
Sam Smethers, who runs the women’s organization The Fawcett Society in Great Britain, joked that the rebrand “is not to be sneezed at. Removing sexist branding such as this is just sensible 21st-century marketing. But we still have a long way to go before using lazy stereotypes to sell products is a thing of the past.”
As Written By CNBC:
Huggies and Kleenex producer Kimberly-Clark reported better-than-expected first-quarter profit and sales on Monday, helped by strong growth in tissue sales.
Shares of the company rose 2.5 percent at $102.50 in premarket trading on Monday.
Revenue jumped 5 percent to $4.73 billion in the quarter ended March 31, beating analysts’ average estimate of $4.60 billion.
Sales rose 3 percent in its personal care segment, which includes brands such as Huggies and Pull-Ups, and 9 percent in its consumer tissue segment which includes Kleenex and Scott.