Society has lost it. Britain banned an ad that shows people doing completely normal everyday things because it’s ‘harmful’. That’s right, moms doing ‘mom things’ is destructive to your day to day life based on some seriously liberal ‘research’.
The Agence France-Presse reported that a ban took effect Friday that keeps “harmful gender stereotypes” out of ads, including scenes depicting a woman who can’t park or a man who can’t change a diaper. Other potentially “harmful” stereotypes, such as women cleaning or men fixing things around the home, will remain, the Presse reported.
“Our evidence shows how harmful gender stereotypes in ads can contribute to inequality in society, with costs for all of us,” said Advertising Standards Authority (ASA) chief executive Guy Parker in a statement. “Put simply, we found that some portrayals in ads can, over time, play a part in limiting people’s potential.”
“It’s in the interests of women and men, our economy and society that advertisers steer clear of these outdated portrayals, and we’re pleased with how the industry has already begun to respond,” Parker added.
According to the ASA’s announcement, the rule wouldn’t prevent ads featuring only one gender, a woman doing the shopping, attractive people or lifestyles, or the use of gender stereotypes in order to “challenge their negative effects.”
It’s likely to censor content that emphasizes distinctions between boys’ and girls’ stereotypical personalities (daring versus caring), belittles men for engaging in stereotypically female activities or suggests women are solely responsible for cleaning houses.
“There is significant evidence,” the agency’s report read, “that gender inequality leads to real-world harms for adults and children. These unequal outcomes might affect different people in a variety of practical, social, emotional and economic ways.”
The rule also applied to ads that harped on physical attractiveness and warned against ads that tie physical attractiveness to social and romantic success. “The ad should not imply that their physique is a significant reason for them not being successful, for example in their romantic or social lives,” the agency said.